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Search Engine Marketing (SEM)
At the forefront of any digital marketing campaign is search engine marketing and Pay-Per-Click advertisement. Via our elite Search Engine Marketing (SEM) service, we offer an array of methods catered to increasing your website’s visibility on a search engine results page (SERP). By doing so, our mission is to increase your traffic and foster an image of trust and credibility amongst your patients.
SEM allows us to track a wide range of prospective patient data, making it easier to identify what is effective and what is ineffective in order to maximize your return on investment.
Even if you allocate a small part of your budget to your online doctor ad, it will still be amongst high search rankings as long as the content on the directed page is premium and relevant.
You can make sure your ads appear only for prospective patients with certain traits, including those within a particular location, those using a mobile device, those browsing during a particular time of day.
SEM allows you flexibility in adjusting your messaging. You can alter your marketing strategy in real-time while it is live in the market, something which cannot be achieved with traditional marketing.
Our SEM team is by your side.
We are the elite in digital practice marketing for doctors, and our SEM division solidifies this statement. Our strategies have been developed through experience, ensuring that they are fool-proof. We work closely with our clients during the implementation of our SEM strategies so that they are kept up to speed with every step.
Our SEM guarantees a standard amount of traffic to your website, from which we build on. Your exposure is maximized through our premium content writing which we apply to the digital advertisements we design for your healthcare practice.
Our results are produced faster than you can blink. There are no long-term commitments as we give you the freedom to start and end our marketing campaign at any time. This enables you to boost your presence whenever you are facing a shortage of patients, and then pause your campaign when the pace picks back up.
Your return on investment is proven through our advanced analytics. We track visitors to your site, share conversion rates, determine what time of day your related search terms are most input into a search engine (i.e. on-call doctors near me), which of your practice’s key features appeal most to your target patients, etc.
The research behind our search engine marketing is accompanied by additional perks. We can mine effective keyword phrases for search engine optimization. This alongside our regular SEO practices further fuels your online traffic and brings patients into your practice.
Our lethal SEM formulas
Pay-Per-Click pays off
Our strategic PPC placement targets your potential patients to bring you accurate and maximum exposure for your healthcare services.
Google AdSense makes sense
We use one of the most convenient digital advertising tools on the internet to ensure that your PPC strategy is correctly executed.
Keyword research is a major key
Our SEM team finds the most effective keywords for your campaign, allowing you to drive optimum traffic to your site.
Target your traffic
Our SEM team does not rest until we determine the perfect audience (your prospective patients) and demographics to target for your practice.
Choose The Right Plan
Frequently Asked Questions
You can definitely manage your own advertising campaign. However without the help of an expert, the results will not be worth the time and effort it costs you.
We utilize Google AdWords for our campaigns, and this includes two different fees. One is paid to Google directly from your credit card per every click your advertisement gets, and the other is paid to our SEM team for strategically optimizing your digital advertising campaign.
Google uses intelligent programs to detect fraud and monitor strange click activity from recurring IP addresses. If fraudulent clicks do take place, the cost you incur for each click is refunded.
Using analytics programmed to observe what your target audience does on your website, we can determine the number of leads your campaign generates, its rate of conversion and cost per lead. The analysis of this data serves as an evaluation of your SEM campaign performance and your ROI.
Once we activate your campaign, Google usually displays it within a few hours.